Rufus And Mane
A no-hassle, boutique consulting firm for progressive organizations and donors from Madeline V. Twomey.
The digital and tech landscape in the world of Democratic politics has grown increasingly complex. As an experienced practitioner, I help assess and evaluate organizations, their digital programs, and tech tools for organizations, donors, and their advisors.
Digital Strategy Consulting: Let me help you understand how the world of digital integrates into your organization's strategic goals. My experience ranges from Fortune 100 companies to brand-new political organizations and start-ups. Whether you need someone to help fill a gap in staffing, or an additional set of external eyes, I'm your gal.
Landscape Analysis & Investment Strategy: I'll craft strategic giving plans that maximize impact by funding digital programs and technology that we know can work, and help identify gaps in our movement.
Digital Media Training: One of the most rewarding parts of my career has been helping train the next generation of digital campaigners. I’ll provide trainings to your staff on all things digital advertising -- ranging from one-hour 101-courses to half-day deep-dives for mid-career professionals.
Management Consulting for Political Organizations: I’ve helped scale an agency from 15 people to 130 in four cities and built political organizations from the ground up. I’d love to help you scale your organization and further invest in your digital people through the following services: Staffing Plans, Job Descriptions, Organizational Charts, Promotional Paths, Compensation, HR Software Audit, Culture Building, Mentorship Programs, Internal Trainings.
Resources (aka Frequently asked questions)
I get the below questions a lot -- so I've compiled FREE resources to help you on your marketing journey. Just fill out the below form and indicate which resource you're interested in.
How do I know if a media plan or agency pitch is good or bad? Ask for my "Questions To Ask Your Agency" to help you better assess any firm you are RFP-ing, or currently work with. My hope is that better relationships with your consultants will lead to better programs that help us all win.
There is so much jargon in digital advertising, what does it all mean? I've got a glossary (cheat sheet) that will help you dig through it all.
How can I teach myself advertising / digital? There are a variety of training resources available, some even for FREE. I've compiled some of the best.
Who should I work with on my digital advertising program? Know you need a firm to help run your digital programs, but don't know where to start? I'll give you a list of firms you can reach out to.
I’ve spent a decade working at the intersection of digital, technology, and people for progressive organizations and causes. Now, I help political and advocacy organizations innovate and create systemic change within the progressive movement. Ask me about some of my amazing clients!
Previously, I served as the Director of Digital Partnerships for the 59th Presidential Inaugural Committee, and Community Content Director for the Biden for President campaign, where I led social media influencer marketing, created pro-Biden video games, seeded content onto Tik Tok, and developed unique publisher partnerships. During the 2018 cycle, I created and implemented Priorities USA’s first training and fellowship programs aimed at developing the next generation of digital campaigners. Prior to that, I spent six years at Bully Pulpit Interactive where, as Director, I helped raise money, win elections, and bolster reputations. I'm a proud #Obama2012 alumn and got my start in politics as a field intern on Rep. Jim Himes' (CT-04) first campaign.
My work has led to six Pollie awards and I have spoken at Netroots Nation, RootsCamp, America Votes State Summit, GW Women in Business and Campaign Tech East conferences.
I graduated from The George Washington University with a B.A. in Political Communication and Music.
You can read more about me here.
Photo: Sarah Gerrity
Want to kick around some ideas, or otherwise get in touch? Fill out the below form and I'll get back to you.
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