Rufus And Mane

A no-hassle, boutique digital consulting firm for progressive organizations and funders from Madeline V. Twomey.

© Cayce Pollard. All rights reserved.

Services

Social Media Influencers: We're bullish on influencers and creators as the future of marketing -- and the impact they can have in building support for progressive causes. After creating and running several programs for a variety of clients, we know what works and what doesn’t. We'll build a strategy and approach custom to your needs. Check out my top ten lessons learned from Biden's influencer programs here.

Partnerships Consulting: In politics, we spend a lot of time focusing on the message, but not enough on the messenger. We'll work with you to build out an external content strategy working in partnership with digital media publishers and organizations to help you reach the right audiences.

Digital Investment: We'll identify and assess the digital + tech landscape including organizations, programs, and for-profit organizations for regrants that maximize impact, or to expose gaps in our movement.

Digital Strategy: Let us help you understand how the world of digital integrates into your organization's strategic goals. Our experience ranges from Fortune 500 companies to brand-new political organizations and start-ups. Whether you need someone to help fill a gap in staffing or an additional set of external eyes, we're right for you!

Advertising Training: We're honored to help train the next generation of digital campaigners. We'll provide trainings to your staff on all things digital advertising -- ranging from one-hour 101-courses to half-day deep-dives.


WORK

SOCIAL MEDIA IN POLITICS PODCAST: #123: Social Media Influencers and Political Campaigns, with Madeline V. Twomey. Michael Bossetta | March 28, 2021.

AD AGE: Opinion: Five Digital Experiments That Helped Joe Biden Win the Presidency. Allison Stern | January 22, 2021.

NEW YORK TIMES: How Joe Biden’s Digital Team Tamed the MAGA Internet. Kevin Roose | December 6, 2020.

CAMPAIGNS AND ELECTIONS: Two Early Takeaways From Biden's Digital Program. Sean J. Miller | November 17, 2020.

NEW YORK TIMES: Election Night on TikTok: Anxiety, Analysis and Wishful Thinking. Taylor Lorenz | November 4, 2020.

MASHABLE: Biden/Harris campaign heads to 'Fortnite' ahead of Election Day. Alison Foreman | October 30, 2020.

WASHINGTON POST: Joe Biden’s ‘Animal Crossing’ island was definitely made by a pro gamer. Gene Park | October 16, 2020.


About

Photo: Sarah Gerrity


Rufus And Mane is run by Madeline V. Twomey, a campaign veteran and seasoned digital communications professional.

I’ve spent a decade working in digital strategy and paid media for progressive organizations and causes. Now, I help advocacy and non-profit organizations innovate and create change within the progressive movement.

Most recently, I served as the Director of Digital Partnerships for the 59th Presidential Inaugural Committee, and Community Content Director for the Biden for President campaign, where I led the largest social media influencer and celebrity activation program in presidential political history, produced custom programming for broadcast TV, created pro-Biden video games (really!), seeded content onto TikTok, and developed unique publisher partnerships. I care deeply about innovating and diversifying the progressive movement and had the honor of serving on New Media Venture’s Open Call Investment Committee last summer.

Previously, I created and implemented Priorities USA’s first training and fellowship programs aimed at developing the next generation of digital campaigners and trained nearly 1,000 staffers on advertising. Prior to that, I spent six years at Bully Pulpit Interactive where, as Director, I raised millions of dollars for progressive organizations through donor acquisition, helped defend the Affordable Care Act, and counseled Fortune 100 companies on reputation management. I managed $100 million dollars in advertising spend at Obama for America during the 2012 presidential cycle.

My work has led to six Pollie awards and I have spoken at Netroots Nation, RootsCamp, America Votes State Summit, GW Women in Business, Campaign Tech East, MediaPost Marketing in Politics, DNC Digital Debrief, and the 2020 Election Tech (Higher Ground Labs) Debrief.

I graduated from The George Washington University with a B.A. in Political Communication and Music and got my start in politics as a field intern on Rep. Jim Himes’ (CT-04) first campaign.

Contact

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